Zimbabwe: Chideme’s Stunning Growth – allAfrica.com

Hip-hop musician Desmond Chideme, known as “Stunner” in music circles, has said he has grown to a level where he no longer wants to be identified by a genre, but by brand power.

Despite the new crop of musicians, who of late have been releasing hit after hit, the “Godo” hitmaker said he was not intimidated and had passed the competition stage.

In an interview, Stunner, who is currently riding high with his new single “Imi Amai Imi” under the recently released Nash Riddim, said it was time people understood him from music, marriage to fashion.

“I am no longer seeing the hip hop sector or genre but I am seeing the future, the whole arts industry as to where we are going,” he said.

“We are now in the same spot where everyone has to make ends meet to survive.

“So, for me to say that or comment on the hip-hop artistes, I am not looking at that, but I am checking it as a whole. How I am seeing the artistes, what they are doing or not, it’s no longer that time, but we just need to work.”

Commenting on the single “Imi Amai Imi”, Stunner said that was the kind of music they grew up listening and dancing to, so he decided to rekindle his romance with yesteryear fans. “Well, this is the kind of music we grew up listening to with that fast beat. It sounds like urban grooves. When I sang ‘Mudhara Banda’ it was really nothing new. I can say I have not derailed from my brand; the song I am known for. I am happy with how the song ‘Batai Stella’ is doing on Star FM.

“Everyone is affected by the Covid-19 pandemic and as artistes we need to have other options to survive, either hosting virtual platforms or venturing into other businesses.”

The song, which is doing well on social media with over 17 000 views on YouTube three days after release, shows a curvy lady on a live set with Stunner at NashTV studios.

He is still in the game, nothing much has changed, especially the lyrical content creation and voice which made him famous.

Stunner said he was happy with the local music industry as each day has new stuff.

He said he had matured and was living a happily married life.

“No need to be doing past things. No drama. Imagine, I have grown and have beautiful daughters and a wife who not only loves me, but looks after me very well.

“Each situation has a phase. I am a family man and an artiste and my family now understands me and respects that.”

Sign up for free AllAfrica Newsletters

Get the latest in African news delivered straight to your inbox