Tanzania: Crdb Customers Transact 17bn/ – in Digital Promotion


CRDB Bank’s digital promotion has been labeled as a success after managing to transact 17bn/- in a month since the campaign was introduced in the northern part of the country.

The campaign – ‘Tisha na TemboCard’ attracted 1,036 transactions, aims to promote digital transactions and in return customer feedback resulted in billions of transactions–against the lender’s expectations.

CRDB’s Senior Manager for Card Business, Ms Erica Mwaipopo said the campaign reached its climax on Boxing Day for Kilimanjaro and Arusha–managed to reach a number of customers through social and mainstream, filling stations, servicing centers including bars, restaurants, universities, retail stores and supermarkets.

“To ensure that more people have access to information about this campaign, CRDB officials use media houses– especially radio stations. In addition to talking to customers, we also hand out gifts to show our gratitude for continuing using our services,” Ms Erica said yesterday through a statement.

The campaign, after reaching its climax in Arusha and Kilimanjaro, will spread to other regions until next March. CRDB Director of Retail Banking, Mr Boma Raballa said the coming of the ICT services revolutionized technology changes witnessed around the world today thus enabling businesses to continue operating even in the face of challenges such as the Covid-19 epidemic.

“Customers who use their cards the most will put themselves in a position to win prizes throughout the campaign period which will come to an end next March,” Mr Raballa said when the promotion was launched in Dar es Salaam.