South Africa: Minister Meyer Welcomes EU Designation of ‘Rooibos/Redbush’

Western Cape Minister of Agriculture, Dr Ivan Meyer welcomes the announcement that the European Commission has approved the registration of the designation ‘Rooibos’/’Red Bush’ in its Register of Protected Designations of Origin and Protected Geographical Indications.

According to a statement released by the EU Delegation to South Africa, Rooibos / Red Bush is the first African food to receive the status of a protected designation of origin in the EU register.

Product names registered as protected designations of origin have strong links to their origin since every production, processing, and preparation aspect must take place in that specific origin using recognised know-how. In contrast, a product protected as a protected geographical indication requires that at least one of the stages of production, processing or preparation takes place in the place of origin.

The recognition by the European Commission of the ‘Rooibos’/’Red Bush’ Product of Origin was published in the Official Journal of the European Union on 31 May 2021.

Meyer: “Rooibos is one of the most iconic products of the Western Cape, and its inclusion in the EU’s Geographical Indication Register will signal its unique quality to consumers, not only in Europe but all over the world.

The registration will also allow South Africa’s Rooibos industry to use the EU logo – which is well-recognised by consumers in Europe. In addition, the use of the logo will indicate the value of Rooibos as a unique and exclusive product.