Rwanda: RDB Banks on Festive Season to Jumpstart MICE Industry


Rwanda Development Board (RDB) is banking on festive season events to revitalise the MICE (Meetings, Inceptives, Conferences and Events) industry which has been much affected by the Covid-19 pandemic.

The events that will begin next week, according to organisers, include dining experiences, concerts, movie screenings and pop shows among others.

Dubbed ‘Holidays at The Arena’, the initiative is a partnership between RDB, the Kigali Arena (the venue) and Rwanda Convention Bureau (RCB).

Announcing the development, Kyle Schofield the Solutions Director of QA Venue – the company that manages Kigali Arena – said they have created what is believed to be the first large-scale event series on the African continent that adheres to the WHO Covid-19 prevention guidelines along with providing seamless experiences for those attending the events.

“As the management of the Kigali Arena, we understand that the entire MICE industry on the continent has suffered greatly due to Covid-19. In the case of Rwanda, since the re-opening of tourism, event organisers, promoters and the various players in the MICE sector have been working to organise events safely by following the Government of Rwanda’s Covid-19 health and safety guidelines,” he said.

Speaking on behalf of RDB, Belise Kariza the Chief Tourism Officer pledged to support the initiative that she said was the re-emergence of the country’s MICE industry.

“We are confident that these December events will help kick-start the resumption of events in the country, especially as we move towards 2021. I want to reiterate our support to the MICE industry as a whole and to artists, event promoters and conference organizers and look forward to working together to make these events a success.”